By Allegra Morabito
WISE San Diego Advisory Committee Member
Sports are more than games. They are community gatherings, economic engines, and powerful platforms for visibility. As a CFO and board member of WISE San Diego, and through my work with V Group as the signage and print partner for many of our city’s teams, I see every day how sports and finance intersect in ways that shape both businesses and communities.
Partnerships in sports are not just about logos on a scoreboard. They are investments in visibility, alignment, and trust. When a company supports the San Diego Wave, San Diego FC, the Gulls, Seals, Sockers, or SDSU Athletics, fans take notice. That support builds loyalty and long-term value that goes beyond numbers on a balance sheet.
The impact extends far beyond the teams themselves. Local vendors benefit from the work. Restaurants, hotels, and shops thrive on game days. Nonprofits gain support through team-led community programs. A single sponsorship multiplies through the economy, creating real and lasting benefits for San Diego.
Sports marketing has also entered a new era. Digital signage, fan engagement activations, and data-driven sponsorships have redefined how companies measure return on investment. Visibility now includes social reach, community goodwill, and shared values, not just impressions inside a stadium.
WISE San Diego plays an important role in this story as well. We are committed to ensuring that women leaders are at the table where these financial and strategic decisions are made. Representation in sports business is not only the right thing to do, it is essential for growth and innovation.
San Diego is a powerful example of how sports partnerships strengthen cities. They create opportunities for fans, businesses, and communities alike. At V Group and through my work with WISE, I am proud to be part of building those bridges and ensuring that our sports ecosystem continues to thrive.
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Allegra Morabito serves as Chief Financial Officer of V Group, a leading custom signage and printing company headquartered in San Diego. Under her financial leadership, V Group has experienced transformative growth expanding by over 1,200% in just three years. Her strategic acumen and operational excellence have played a central role in positioning V Group as an industry standout. Allegra’s impact has earned widespread recognition As V Group recently received the INC 5000 award ranked #217.